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Data shows that a sudden spike in interest in Meta's Threads—which surpassed 100 million signups in five days, Mark Zuckerberg boasted yesterday—has likely already put a tiny dent in Twitter's traffic, The Wall Street Journal reported.
The news comes after a tweet from Cloudflare CEO Matthew Prince went viral. In it, Prince shared a Cloudflare chart showing that since January, Twitter traffic—compared to other popular websites—has been "tanking."
During Threads' first two days online, Twitter traffic dropped by 5 percent compared to the same two days in the prior week, web analytics firm SimilarWeb reported. When measuring year over year, Twitter's traffic dropped by 11 percent.
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source https://arstechnica.com/?p=1952925